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Established in 1996, is an online weight loss program with four nutritional diets to suit different lifestyles. Membership includes access to a personal meal planner, customized shopping lists, nutrition tracker, personalized exercise routines with fitness tracker, support chat rooms, expert advice, and motivational articles.


  • Various meal plans to suit individual lifestyles include the Heart Healthy Mediterranean meal plan, Reduced Carbohydrate meal plan, No Restriction meal plan, and Vegetarian meal plan
  • Utilize the Nutritional Tracker application to effectively count your caloric intake on a daily basis
  • Large, supportive community of members who have similar goals
  • Access to the ‘Meditation Room’, a database of inspirational and motivational audio bytes
  • Low cost in comparison with other online weight loss programs
  • Has won the Best Weight Loss Site on the Web for several years in a row by
  • Won the 2001 ‘Best of the Web” for weight loss and nutrition from Forbes magazine


  • Only four available meal plans, less than other online diet programs
  • Less interactive features in comparison to other online diet programs

Diet and Nutrition

When choosing your diet program, you can pick from preplanned menus or customize your own. You can track your nutritional intake and see the progress of your diet by using the optional Nutrition Tracking that offers. You input the foods you eat daily and receive results through a diet analysis. There is also a Mastering Foods program which is optional, and helps to enlighten you about emotional eating and how to motivate yourself. You will learn the specific behaviors which affect your ability to lose weight, understand why you emotionally eat and how to conquer this habit, learn ways to cope with negative feelings, and how to overcome future obstacles. Also, unique to, as a member you will have access to a database of vitamins and supplements and their respective functions in a weight loss program.

Fitness & Exercise

A personal workout routine is created to help speed up the results of your weight loss plan.  Utilizing the Fitness Tracker, you simply choose the type of activity and length of time you performed it and the calories burned will be stored on your account. This will help you see and understand where your weight loss stems from. There are various programs to choose from which include aerobics, strength training, and flexibility programs,


There is a reason why has won many awards over the years. The low and reasonable cost for the amount of information and support provided are unparalleled in the online field. Just the fact that the physiological issues are tackled on this site, a well known yet highly ignored factor, makes this site well worth the investment.


There are two separate plans; one is a weekly plan at $2.99 per week billed every three months for a total of $38.87. The yearly plan is priced at under $1.49 per week and is charged $77 at the time of registration. The Mastering Food plan is optional, and is $34.99 for four weeks and $9.95 for the following twelve weeks.

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